Kamis, 07 November 2024

Radio Broadcasting with Artificial Intelligence: A Case Study on Radio Mustang Jakarta






This research analyses how the use of Artificial Intelligence (AI) in radio broadcasting by Radio Mustang Jakarta can change the landscape of the broadcasting industry. Through qualitative research, this case study examined radio broadcasting technology development and AI-based innovation in radio programmes. Data was collected through interviews, documentation, and literature studies with triangulation in the data processing. The results revealed that radio is strongly committed to keeping up with advances in information and communication technology. AI in the broadcasting industry can improve the quality and efficiency of broadcasts. In addition, AI technology can revolutionise the broadcasting industry by introducing an AI broadcaster named Aimee through an innovative production process.
 

How the Radio Industry Is Changing to Deal with Changes in The Advertising Landscape

  This study examines the changing radio station landscape in Indonesia, especially how radio stations are adjusting to the move from tradit...