The emergence of digital technology and artificial intelligence has led to major metamorphosis in public relations in Indonesia. This study explores the potential of media relations management to enhance a company's positive image and reputation in the age of artificial intelligence. It also seeks to consider the ethical implications of using big data and artificial intelligence in the public relations sector. The research method used was a qualitative study with a case study approach. The results of this study show that a strategic approach that prioritises relationships with authentic influencers can lead to long-term success for organisations that partner with influencers. However, practitioners specialising in public relations (PR) should be cautious when considering the challenges related to data privacy and information protection.

https://scienceijsar.com/article/big-data-and-artificial-intelligence-ai-public-relations-sector-indonesia-qualitative-study.

S2 FIKOM UNITOMO

Digital Technology Adaptation in Media Industry Management: A Literature Study

 

In recent years, the media industry has undergone a significant transformation owing to the widespread adoption of digital technologies. This study explored the impact of digital technology adaptation on management practices within the media industry. This study examines extant research on how media organisations respond to the challenges and opportunities presented by digital transformation. This review focuses on changes in business models, consumer behaviour, and the utilisation of digital tools for operational and strategic decision making. Keywords: Digital technology, media industry, management, business models, consumer behavior.

https://techniumscience.com/index.php/technium/article/view/12463

5G and the Future of Radio in Indonesia: A Study of Technological Adoption

 

ABSTRACT

The advent of 5G technology has presented significant opportunities and challenges for the radio industry in Indonesia. This study aimed to analyze the potential benefits and impacts of 5G adoption, identify barriers and challenges in its implementation, and formulate recommendations to maximize opportunities and overcome challenges. This study employed a qualitative approach, utilizing case studies, surveys, interviews, and document analysis. These findings indicate that 5G technology has the potential to enhance broadcast quality, facilitate the development of digital content, and create a more interactive and personalized listener experience. However, the successful adoption of 5G faces several challenges, including infrastructure development, regulatory frameworks, and community readiness. This study emphasizes the imperative for collaborative endeavors among stakeholders, comprising government entities, industry leaders, and the public, to address these challenges in a comprehensive manner. This study also discusses the relevance of technology adoption theories, such as the Diffusion of Innovations (DOI), in understanding the adoption process of 5G in Indonesia's radio industry. The research findings reveal key insights into the perceived benefits, technological readiness, organizational factors, and regulatory environment that influence 5G adoption. The study culminates in the formulation of technical, organizational, and regulatory recommendations designed to facilitate the successful adoption of 5G technology and harness its potential to transform the radio industry in Indonesia.

Keywords: 5G, Radio industry, Indonesia, Technology adoption, Opportunities, Challenges, Interactive content

https://cmpublisher.com/examining-technological-adoption-a-preliminary-study-of-5g-and-the-future-of-radio-in-indonesia/