Convergence in Radio: An Exploration of Terrestrial, Digital, and Multiplatform Broadcasting Ecosystems

 

The radio broadcasting ecosystem is a complex system of various components that work together to facilitate the transmission and reception of radio signals. The aim of this research is to understand the ecology of radio broadcasting across three main media categories, namely digital, multi-platform and conventional terrestrial. Qualitative research has been conducted into the use of digital technologies, the Internet and traditional media in radio transmission. The findings show how each component of the ecosystem around radio broadcasting interacts with each other. Radio stations create broadcast content, which is then disseminated through digital, terrestrial and multiplatform channels. A systematic review of the radio broadcasting ecosystem is conducted in this study. This ecosystem faces a number of difficulties, including audience fragmentation, technological advances, and competition from other media platforms. The findings suggest that since radio broadcasting is a dynamic and complex ecosystem, radio stations need to adapt to new technologies.

Keywords: ecosystem, conventional radio, digital radio, multiplatform, Internet, social media

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5222811

 

The emergence of digital technologies and interactive platforms has led to fundamental changes in the dynamics of broadcast communication, requiring a re-evaluation of conventional models and a transition towards more participatory approaches. This study explores the changing source-receiver relationship in the context of digital interactivity and discusses how digital platforms have changed the traditional broadcast communication model. A systematic literature review was conducted to understand the current knowledge in this area and to identify research gaps. The findings show the growing irrelevance of linear communication models, such as the Shannon-Weaver model, in the digital age. The interactive nature of digital media has transformed passive receivers into active participants and content creators, thus blurring the boundaries between producers and consumers. This study highlights the importance of understanding communication as a networked process, through which information traverses complex social networks. The role of algorithms and personalisation in shaping media experiences is also examined, raising concerns about the fragmentation of public discourse and the creation of echo chambers. This study proposes a new theoretical framework that includes concepts, such as network communication, algorithmic communication, and participatory culture. The findings from this study can inform the design of more effective broadcast communication strategies, guide digital platform developers in creating more transparent and ethical algorithms, and assist policymakers in regulating digital media to ensure fairness and transparency.

Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS)