Convergence in Radio: An Exploration of Terrestrial, Digital, and Multiplatform Broadcasting Ecosystems

 

The radio broadcasting ecosystem is a complex system of various components that work together to facilitate the transmission and reception of radio signals. The aim of this research is to understand the ecology of radio broadcasting across three main media categories, namely digital, multi-platform and conventional terrestrial. Qualitative research has been conducted into the use of digital technologies, the Internet and traditional media in radio transmission. The findings show how each component of the ecosystem around radio broadcasting interacts with each other. Radio stations create broadcast content, which is then disseminated through digital, terrestrial and multiplatform channels. A systematic review of the radio broadcasting ecosystem is conducted in this study. This ecosystem faces a number of difficulties, including audience fragmentation, technological advances, and competition from other media platforms. The findings suggest that since radio broadcasting is a dynamic and complex ecosystem, radio stations need to adapt to new technologies.

Keywords: ecosystem, conventional radio, digital radio, multiplatform, Internet, social media

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5222811