FIKOM UNITOMO

Radio Broadcasting Trends: A Case Study of Broadcast Content Distribution Platforms

The media world, including the radio broadcasting industry, has undergone a major transformation as a result of advances in digital technology. This study looks at how radios in Indonesia are responding to the changes with a focus on broadcast content distribution platforms. The research utilises a qualitative approach, collecting data through participatory observation and in-depth interviews. In addition, case studies conducted on several radio stations showed a variety of approaches used, including social media integration, more interactive content creation, and streaming platforms. The research shows that radio in Indonesia is actively adapting to the digital age to remain relevant.

https://isirpublisher.com/isirjahss-vol-1-issue-3-november-december-2024/