Sabtu, 22 Februari 2025
Big data and Artificial Intelligence (AI) in the public relations sector in Indonesia: A qualitative study on transformation and ethical considerations
Rabu, 05 Februari 2025
Digital Technology Adaptation in Media Industry Management: A Literature Study
In recent years, the media industry has undergone a significant transformation owing to the widespread adoption of digital technologies. This study explored the impact of digital technology adaptation on management practices within the media industry. This study examines extant research on how media organisations respond to the challenges and opportunities presented by digital transformation. This review focuses on changes in business models, consumer behaviour, and the utilisation of digital tools for operational and strategic decision making. Keywords: Digital technology, media industry, management, business models, consumer behavior.
https://techniumscience.com/index.php/technium/article/view/12463
Minggu, 02 Februari 2025
5G and the Future of Radio in Indonesia: A Study of Technological Adoption
The advent of 5G technology has presented
significant opportunities and challenges for the radio industry in Indonesia. This
study aimed to analyze the potential benefits and impacts of 5G adoption, identify
barriers and challenges in its implementation, and formulate recommendations to
maximize opportunities and overcome challenges. This study employed a
qualitative approach, utilizing case studies, surveys, interviews, and document
analysis. These findings indicate that 5G technology has the potential to
enhance broadcast quality, facilitate the development of digital content, and
create a more interactive and personalized listener experience. However, the
successful adoption of 5G faces several challenges, including infrastructure
development, regulatory frameworks, and community readiness. This study
emphasizes the imperative for collaborative endeavors among stakeholders,
comprising government entities, industry leaders, and the public, to address
these challenges in a comprehensive manner. This study also discusses the
relevance of technology adoption theories, such as the Diffusion of Innovations
(DOI), in understanding the adoption process of 5G in Indonesia's radio
industry. The research findings reveal key insights into the perceived
benefits, technological readiness, organizational factors, and regulatory
environment that influence 5G adoption. The study culminates in the formulation
of technical, organizational, and regulatory recommendations designed to
facilitate the successful adoption of 5G technology and harness its potential
to transform the radio industry in Indonesia.
Keywords: 5G, Radio industry, Indonesia, Technology
adoption, Opportunities, Challenges, Interactive content
How the Radio Industry Is Changing to Deal with Changes in The Advertising Landscape
This study examines the changing radio station landscape in Indonesia, especially how radio stations are adjusting to the move from tradit...
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Penulis: Dr. Drs. Harliantara, M.Si. Prof. Dr. Drs. Redi Panuju, M.Si Dr. Dhimam Abror Djuraid, M.Si Drs. Sanhari Prawiradiredja, M.Si Di...
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ABSTRACT The advent of 5G technology has presented significant opportunities and challenges for the radio industry in Indonesia. This st...
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The emergence of digital technologies and interactive platforms has led to fundamental changes in the dynamics of broadcast communication, r...

