How the Radio Industry Is Changing to Deal with Changes in The Advertising Landscape

 

This study examines the changing radio station landscape in Indonesia, especially how radio stations are adjusting to the move from traditional to digital advertising methods. As a result, traditional radio commercials are having a challenging time, especially when compared to the exact targeting and tracking that digital platforms offer. This study addresses this issue using a qualitative approach, focusing on case studies and interviews with radio broadcasting experts from leading radio stations. The study highlights three main ways to update the radio. The first is media convergence, which means combining radio with digital tools such as streaming, podcasts, and social media. The second is revenue diversification, which seeks new ways to generate revenue, such as event sponsorships and brand partnerships. We now discuss content enhancement, which involves creating local and engaging content to build a loyal audience base. In the digital age, radio must transform into a vibrant multimedia orchestra to truly flourish. This platform provides unique value to both listeners and advertisers.

https://jurnalrisetkomunikasi.org/index.php/jrk/article/view/1496

WAYS TO MAKE HIGHER EDUCATION BETTER IN INDONESIA BY IMPROVING LECTURER PERFORMANCE

 

Indonesia must improve its higher education so graduates may benefit society and the economy. It looks at how well lecturers do their jobs, which is an important part of the total quality of education. This study did a literature review on higher education in Indonesia using a qualitative method. This shows how important it is to provide regular professional development, make a thorough method for evaluating performance, enhance infrastructure and resources, encourage partnerships within the industry, and set up mentoring programs. The study also shows how important it is to know how to use technology, how to teach online, how to work with people from different fields, and how to have clear job paths. To help lecturers do a better job, it is important to encourage new ways of teaching, set up useful feedback systems, and ensure there is enough staff support. The study's conclusion is that attempts to improve the performance of lecturers can make higher education in Indonesia better. The people who make decisions and run schools need to know these results if they want to make Indonesian higher education more competitive and relevant to the global knowledge economy. 

https://jurnal.unissula.ac.id/index.php/jpsa/article/view/48227