Transitioning from Analogue to Digital Radio Broadcasting: A Simulcast System Approach in Indonesia

The Indonesian government's initiative to transform digital radio broadcasting has commenced, facilitating the transition from analogue to digital radio transmission via a simulcast system. Comprehensive implementation of these technological changes has the potential to yield optimal digital radio broadcasting ecosystems. A distinguishing attribute of this simulcast system is its capacity to transmit analogue and digital frequencies concurrently. Despite its considerable practical relevance, there is a paucity of systematic knowledge regarding the reasons why analogue and digital radio broadcast simulcast systems must be implemented to maintain pace with the development of broadcasting technology in this digital age. This research contributes to the future of radio broadcasting by exploring the ecosystem factors of a multiplatform simulcast broadcast model. This analysis is grounded in a qualitative examination of the simulcast system (both analogue and digital) within the Internet sector of the broadcast industry. The research identifies several factors: first, terrestrial analogue radio; second, terrestrial digital radio; third, Internet radio and human resources; fourth, analogue and digital simulcast systems; and fourth, Internet multi-social media platforms.

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https://ecohumanism.co.uk/joe/ecohumanism/article/view/5909

RIWAYAT HIDUP HARLIANTARA

Dr. Drs. Harliantara, M.Si.

Dr Harliantara, Drs., M. Si. is a media practitioner from Bandung, West Java, who is currently devoting himself to the world of education, precisely at the Faculty of Communication Sciences, Dr Soetomo University, Surabaya, East Java. His expertise is in the field of communication and media science. Graduated from the doctoral study programme from Padjadjaran University Bandung in 2014. His current functional position in the world of education is Head Lecturer or in the world of education in Indonesia known as Associate Professor.

Selain mengajar, penulis merupakan praktisi penyiaran di Indonesia. Ilmu penyiaran ia dapatkan di Radio OZ Bandung, Trijaya FM Jakarta, SCFM Surabaya, EBS FM Surabaya, JTV Surabaya, Spacetoon TV Surabaya, Delta FM Surabaya, Hardrock FM Bandung, I-Radio Bandung, New Shinta FM Bandung, Kisi FM Bogor, dan Istara FM Surabaya.

Ia sempat belajar Manajemen Media dan Penyiaran di Amerika Serikat atas undangan USAID di beberapa kota seperti Washinton DC, New York, Kansas City, Columbia Missouri, New Orleans, Berkeley, dan San Francisco pada tahun 1997. Kemudian mewakili Indonesia untuk International Broadcaster Conference di undang oleh Voice of America pada tahun 1998, dan pada tahun 2023 kembali ke US mengikuti International Visitor Leadership Program Digital Economy difasilitasi oleh KEMENKOMINFO RI di Washington DC, Raleigh, dan Boston.

Ia pernah tercatat sebagai Program Manager Terbaik dalam lomba insan radio siaran tingkat nasional yang diselenggerakan oleh Pengurus Pusat PRSSNI pada tahun 1995.  Lahir di Bandung, 28 Desember 1963. Memulai Pendidikan Dasar Negeri I di Pelabuhan Ratu Kabupaten Sukabumi. Melanjutkan pendidikan Menengah di SMPN 21 Bandung, SMAN 8 Bandung, dan merampungkan studi kesarjanaan (S1) di Jurusan Filsafat Dan Sosiologi IKIP Bandung. Studi Magister (S2) dalam Studi Ilmu Komunikasi ia peroleh di Universitas Dr. Soetomo Surabaya, serta Studi Doktoral (S3) dalam kajian Ilmu Komunikasi ia tempuh di Universitas Padjadjaran Bandung. Dilengkapi Diploma Managerial Principles Stamford College Singapura (1990) dan Program DLA (Digital Leadership Academy) – Tsinghua University China (2022).

Ia pernah aktif di berbagai organisasi diantaranya Resimen Mahawarman Universitas Pasundan Bandung, Perhimpunan Mahasiswa Bandung (PMB), Himpunan Praktisi Penyiaran Indonesia Jawa Timur (HPPI), Persatuan Radio Siaran Swasta Nasional Indonesia Jawa Barat dan Bandung serta Jawa Timur. Buku pertamanya berjudul “Radio: Suatu Pengantar Untuk Wacana Dan Praktik Penyiaran”, 2005, diterbitkan oleh Penerbit Bayu Media Malang, Kemudian Buku keduanya adalah “Penyiar It’s Not Just a Talk”, 2007, diterbitkan oleh Penerbit Bayu Media Malang. Buku ketiganya adalah “Think and Learn Radio”, 2011, diterbitkan oleh Harley Prayudha Communication Bandung, dan Buku Keempatnya adalah “Radio Is Sound Only”, 2013, menulis bersama Andy Rustam Munaf yang diterbitkan oleh Broadcastmagz Publisher Jakarta, buku kelima "On Air To Online" , 2017, dan buku keenamnya adalah "Radio: Dulu, Kini dan Nanti" (2021) yang diterbitkan oleh Broadcastmagz Publisher Jakarta., Buku Ajar Pengantar Produksi Siaran Radio (2023) diterbitkan oleh Jakad Media Publishing Surabaya, Buku “Manajemen Industri Media” diterbitkan Deepublish Yogyakarta (2025), dan Buku “Filsafat Ilmu Era Difital”, dan Buku “Gaya Hidup dan Budaya Masyarakat Digital” yang diterbitkan oleh Mitra Edukasi Negeri Yogyakarta (2025).

Memulai karier di dunia pendidikan sebagai pengajar di John Robert Powers Indonesia sebagai fasilitator budang komunikasi sejak tahun 1995 dan berakhir tahu 2015. Di lingkungan kampus akademik dimulai sebagai Dosen Luar Biasa di beberapa Perguruan Tinggi seperti Universitas Kristen Petra, Magister Ilmu Komunikasi Universitas Dr. Soetomo Surabaya, PAKT FIKOM Universitas Padjadjaran Bandung, STIKOM Bandung, Magister Manajemen BSI Jakarta. Program Studi Ilmu Komunikasi, Fakultas Komunikasi Dan Bisnis, Universitas Telkom Bandung, serta Universitas Sangga Buana Bandung. Selain mengajar, ia tercatat telah mengisi diberbagai kegiatan pelatihan, forum, dan workshop sebagai pembicara atau nara sumber untuk materi komunikasi dan media serta. Saat ini ia memegang amanah sebagai DEKAN Fakultas Ilmu Komunikasi Universitas Dr. Soetomo Surabaya dan Presiden FDR INDONESIA (Forum Diskusi Radio) serta Anggota Dewan Pengawas Pengurus Daerah PRSSNI Jawa Timur selain Direktur UKW (Uji Kompetensi Wartawan) di Lembaga Unitomo Surabaya untuk Indonesia.

 

Radio Broadcasting Trends a Case Study Of Broadcast Content Distribution Platforms in Indonesia

 The media world, including the radio broadcasting industry, has undergone a major transformation as a result of advancements in digital technology. This study examines how radios in Indonesia respond to changes with a focus on broadcast content distribution platforms. This research uses a qualitative approach, collecting data through participatory observation and indepth interviews. Furthermore, case studies conducted on several radio stations show various approaches used, including social media integration, more interactive content creation, and streaming platforms. The research indicates that changes in listener behaviour continue to evolve with technological advancements, and the shift to digital audio platforms also affects radio content distribution. The radio industry has undergone significant transformation, and more and more radio stations are adopting digital platforms and technologies to enhance their content offerings.

https://www.opastpublishers.com/open-access-articles/radio-broadcasting-trends-a-case-study-of-broadcast-content-distribution-platforms-in-indonesia.pdf

Navigating the Digital Landscape: A Study of Radio Suara Surabaya's Website Content and Audience Engagement

 

This study investigates how Radio Suara Surabaya, a prominent radio station in Indonesia, has adapted to the digital age by examining its website content and audience engagement strategies. The radio industry has undergone significant transformations owing to the proliferation of digital platforms and the increasing demand for online content. To maintain relevance, radio stations must embrace innovative strategies such as creating engaging content, leveraging digital platforms, and fostering relationships with local communities. This study aims to provide a comprehensive analysis of the content on the Radio Suara Surabaya website and the level of audience engagement. The study hypothesizes that the website's content is relevant, engaging, and consistent with the radio station's image and that listeners actively interact with the content. By employing a case study approach and utilizing qualitative and quantitative methods, this study seeks to address the knowledge gap in understanding the specific strategies employed by Radio Suara Surabaya in navigating the digital landscape. The findings of this study are expected to provide valuable insights into effective content strategies and audience engagement tactics, which can be beneficial for the radio industry as a whole by adapting to the evolving digital environment and maintaining its position as a vital source of entertainment and information

https://www.opastpublishers.com/journal/current-trends-in-mass-communication/articles-in-press

Personal Branding Strategies for Radio Broadcasters in the Digital Era: A Qualitative Analysis

The proliferation of digital media has significantly impacted the radio industry, necessitating broadcasters to adapt their strategies to maintain relevance and competitiveness. This study investigates the significance of personal branding for radio broadcasters in the digital era, identifies efficacious strategies for audience engagement, and establishes a robust online presence. Through a comprehensive review of scholarly literature and industry reports, this research elucidates the key elements of successful personal branding, including the development of a unique value proposition, creation of compelling content, and utilization of digital platforms such as social media, podcasts, and personal websites. The findings underscore the critical role of consistency, authenticity, and engagement in establishing trust and credibility with the audience. Furthermore, the study examines the advantages of collaborating with influencers and industry partners to expand reach and enhance personal brands. As the media landscape continues to evolve, radio broadcasters must invest in personal branding to differentiate themselves, demonstrate their expertise, and cultivate a loyal following. This study contributes to the field of communication science and provides valuable insights for radio broadcasters seeking to thrive in the digital era through the development of effective personal branding strategies.

https://techniumscience.com/index.php/socialsciences/article/view/12183