This study investigates how Radio Suara Surabaya, a prominent radio station in Indonesia, has adapted to the digital age by
examining its website content and audience engagement strategies. The radio industry has undergone significant transformations
owing to the proliferation of digital platforms and the increasing demand for online content. To maintain relevance, radio stations
must embrace innovative strategies such as creating engaging content, leveraging digital platforms, and fostering relationships
with local communities. This study aims to provide a comprehensive analysis of the content on the Radio Suara Surabaya website
and the level of audience engagement. The study hypothesizes that the website's content is relevant, engaging, and consistent with
the radio station's image and that listeners actively interact with the content. By employing a case study approach and utilizing
qualitative and quantitative methods, this study seeks to address the knowledge gap in understanding the specific strategies
employed by Radio Suara Surabaya in navigating the digital landscape. The findings of this study are expected to provide valuable
insights into effective content strategies and audience engagement tactics, which can be beneficial for the radio industry as a whole
by adapting to the evolving digital environment and maintaining its position as a vital source of entertainment and information
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