Abstract
The emergence of artificial intelligence (AI) as an automated voice assistant in digitalbroadcasting marks a major shift from human-centric communication to algorithm-drivenefficiency. This article critically examines the disappearance of "human presence" in digitalbroadcasting from the perspectives of value theory and cultural philosophy. This study employs aconceptual phenomenological approach, building on the theories of Adriana Cavallero and DonIde, to analyze the ontological differences between artificial intelligence and human language.Furthermore, drawing on Walter Benjamin's concepts, it explores the loss of "spirit" inbroadcasting and, using Jürgen Habermas's arguments, analyzes the dangers of culturalhomogenization in the public sphere. The research indicates that AI-generated language, as aproduct, lacks the inherent morality and intentionality of human communication. This growthleads to "ontological" lies, while values such as authenticity and empathy are threatened by theindustry itself. The study concludes that maintaining a human element is a necessary and value-based prerequisite for preventing digital alienation and preserving broadcasting as a genuinespace for interpersonal communication. This study suggests adopting a user-centered approach,allowing technology to assist rather than completely replace humans.
Keywords: Artificial intelligence speech synthesizer, value theory, cultural philosophy, humanexistence, sound phenomenology, digital broadcasting.
https://gsarpublishers.com/wp-content/uploads/2026/01/GSARJEBM2042025-Gelary-script.pdf
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