How the Radio Industry Is Changing to Deal with Changes in The Advertising Landscape

 

This study examines the changing radio station landscape in Indonesia, especially how radio stations are adjusting to the move from traditional to digital advertising methods. As a result, traditional radio commercials are having a challenging time, especially when compared to the exact targeting and tracking that digital platforms offer. This study addresses this issue using a qualitative approach, focusing on case studies and interviews with radio broadcasting experts from leading radio stations. The study highlights three main ways to update the radio. The first is media convergence, which means combining radio with digital tools such as streaming, podcasts, and social media. The second is revenue diversification, which seeks new ways to generate revenue, such as event sponsorships and brand partnerships. We now discuss content enhancement, which involves creating local and engaging content to build a loyal audience base. In the digital age, radio must transform into a vibrant multimedia orchestra to truly flourish. This platform provides unique value to both listeners and advertisers.

https://jurnalrisetkomunikasi.org/index.php/jrk/article/view/1496

WAYS TO MAKE HIGHER EDUCATION BETTER IN INDONESIA BY IMPROVING LECTURER PERFORMANCE

 

Indonesia must improve its higher education so graduates may benefit society and the economy. It looks at how well lecturers do their jobs, which is an important part of the total quality of education. This study did a literature review on higher education in Indonesia using a qualitative method. This shows how important it is to provide regular professional development, make a thorough method for evaluating performance, enhance infrastructure and resources, encourage partnerships within the industry, and set up mentoring programs. The study also shows how important it is to know how to use technology, how to teach online, how to work with people from different fields, and how to have clear job paths. To help lecturers do a better job, it is important to encourage new ways of teaching, set up useful feedback systems, and ensure there is enough staff support. The study's conclusion is that attempts to improve the performance of lecturers can make higher education in Indonesia better. The people who make decisions and run schools need to know these results if they want to make Indonesian higher education more competitive and relevant to the global knowledge economy. 

https://jurnal.unissula.ac.id/index.php/jpsa/article/view/48227

WISUDA UNITOMO (FAKULTAS ILMU KOMUNIKASI) - 2025

 

https://loop.frontiersin.org/people/3208602/overview

https://myfrontiers.frontiersin.org/projects/submission/1708420

Examining Technological Adoption: A Preliminary Study of 5G and The Future of Radio in Indonesia

 

Abstract

Purpose: The following study investigates the impact of 5G technology on the radio industry in Indonesia with the focus onadoption and broadcasting.Methodology: The research employed a qualitative research design focusing on a literature review approach. Data was collectedfrom existing literature on the topics of current state of communication technology and 5G integration in Indonesia.Findings: Integrating 5G technology in radio broadcasting will augment content quality, programme diversity and audienceinteraction. 5G enables higher bandwidth, lower latency and fast data transmissions improving the overall audio and multimedia quality thus enabling a more immersive experience.Results: The study explores the potential of 5G technology integration in Indonesian radio sector outlining the opportunities andhurdles associated with the shift in technology. It offers a roadmap for radio stations to harness 5G’s capabilities to remain competitive in an increasingly digital media landscape.

Keywords: 5G, radio, Indonesia, technology, digital media, IPv6.

https://drive.google.com/file/d/108Rlqa7tqWlZSg5CfLyHB9BAVtHd-pHJ/view

RIWAYAT HIDUP HARLIANTARA

Dr. Drs. Harliantara, M.Si.: Jembatan Praktik Empat Dekade, Kepemimpinan Digital, dan Pemikiran Akademis Penyiaran

Dr. Drs. Harliantara, M.Si., adalah salah satu figur sentral dalam sejarah penyiaran Indonesia modern yang berhasil menyatukan pengalaman operasional yang mendalam dengan kerangka pemikiran akademis yang terstruktur. Profil beliau mewakili transisi media dari era frekuensi murni menuju ekosistem konvergensi digital yang kompleks.

Perjalanan profesional beliau berawal dari udara (on-air) pada tahun 1984 sebagai Penyiar Radio OZ Bandung. Pengalaman ini menjadi fondasi yang kuat, membawanya menapaki karir manajerial penting di ibu kota, termasuk di Radio TRIJAYA FM Jakarta.

Dedikasi dan kejelian strategis membawanya memimpin stasiun-stasiun radio terkemuka, menjabat sebagai Station Manager di SCFM Surabaya dan EBS FM Surabaya, sebelum kemudian menduduki posisi General Manager di Delta FM Surabaya, Hardrock FM, dan I-Radio Bandung. Beliau juga pernah menjabat sebagai Direktur di New Sinta FM Bandung, menegaskan rekam jejaknya sebagai pemimpin strategis dalam industri audio. Kemampuan adaptasi beliau melintasi batas media, terbukti dengan perannya di televisi sebagai Program Manager JTV Surabaya dan Direktur Spacetone TV Anak Surabaya. Sebagai konsultan radio berpengalaman, beliau juga telah berkontribusi pada pengembangan stasiun di berbagai daerah, termasuk Classy FM Padang, Mandiri FM Pekan Baru, hingga Suara Kupang.

Wawasan Global dan Kepemimpinan Digital Berkelanjutan

Komitmen Dr. Harliantara terhadap kualitas penyiaran diperkuat oleh serangkaian partisipasi dalam program internasional bergengsi:

• 1997 - International Visitor Leadership Program (IVLP) AS: Beliau mengunjungi pusat-pusat media di Washington DC, New York, Kansas City, Columbia Missouri, New Orleans, Phoenix, dan San Francisco, termasuk kunjungan ke kantor CNN dan Bloomberg, yang membekalinya dengan pemahaman mendalam tentang standar penyiaran global.

• 1998 - International Broadcaster Conference VOA, Washington DC: Diundang oleh Voice of America (VOA) sebagai perwakilan Indonesia untuk konferensi bertema "Child Survival."

• 2022 - Digital Leadership Academy (DLA), KOMINFO RI dan Tsinghua University, Tiongkok: Berpartisipasi dalam program kepemimpinan digital yang fokus pada implementasi teknologi di sektor publik dan media.

• 2023 - IVLP On Demand "U.S. Best Practices in Digital Economy and Governance": Terpilih sebagai peserta terbaik dari kalangan akademisi untuk mengikuti program yang berfokus pada praktik terbaik AS dalam meregulasi, memonitor, dan mengimplementasikan digitalisasi 46,7 juta Usaha Mikro, Kecil, dan Menengah (UMKM) Indonesia. Kunjungan ini meliputi Washington DC, Raleigh (North Carolina), Boston, dan Massachusetts.

Saat ini, di samping status akademisnya yang dihormati, Dr. Drs. Harliantara, M.Si., mengemban tugas sebagai Presiden Forum Diskusi Radio (FDR).

Buku ajar “Produksi Siaran Radio di Era Digital” ini adalah kristalisasi dari empat dekade pengalaman praktis, kepemimpinan strategis, wawasan internasional yang mutakhir, dan penelitian akademis. Karya ini bukan sekadar teori, tetapi panduan otentik yang mempersiapkan generasi baru insan penyiaran untuk sukses di lanskap media yang terus berevolusi.

 

PERAN STRATEGIS RADIO DALAM KEGIATAN HUBUNGAN MASYARAKAT ERA DIGITAL

Di zaman digital ini, radio tetap menjadi media yang berpengaruh dalam hubungan masyarakat, menawarkan keunggulan unik dalam menjangkau audiens yang beragam dan membangun hubungan yang kokoh. Penelitian ini bertujuan untuk meneliti seberapa efektif radio sebagai alat hubungan masyarakat dalam melibatkan pendengar dan membangun kepercayaan. Melalui tinjauan literatur kualitatif yang mendalam, kami menelusuri peran radio dalam hubungan masyarakat, kemampuannya menjangkau daerah terpencil dan komunitas lokal, serta potensinya dalam meningkatkan citra merek dan kesadaran publik. Hasil penelitian menunjukkan bahwa radio, dengan pendekatan komunikasi yang langsung dan personal, dapat secara signifikan memperkuat upaya hubungan masyarakat dengan membangun hubungan yang kuat dan berkelanjutan dengan audiens. Program radio yang kreatif dan menarik dapat secara efektif meningkatkan kesadaran publik dan pengenalan merek. Implikasi dari penelitian ini menekankan pentingnya bagi organisasi untuk memanfaatkan radio sebagai bagian dari strategi hubungan masyarakat mereka untuk menjangkau audiens yang lebih luas dan beragam. Namun, perlu berhati-hati agar tidak terlalu bergantung pada radio, karena mungkin tidak sesuai untuk semua demografi target, terutama audiens yang lebih muda yang lebih menyukai platform digital. Kebaruan dari penelitian ini terletak pada fokusnya terhadap sifat konten radio yang interaktif dan menarik serta dampaknya terhadap hubungan masyarakat di era digital. Penelitian di masa depan dapat mengeksplorasi peran radio yang terus berkembang dalam lanskap digital dan potensinya untuk lebih meningkatkan citra merek dan kesadaran publik melalui program yang inovatif.

Keywords: Radio, Hubungan Masyarakat, Era Digital, Hubungan Audiens, Konten Interaktif, Membangun Kepercayaan

https://journals.telkomuniversity.ac.id/IJDPR/article/view/9002

BUKU FILSAFAT ILMU ERA DIGITAL by Harliantara

 

BUKU GAYA HIDUP DAN BUDAYA MASYARAKAT DIGITAL by Harliantara

 

CERITA FIKTIF KOTA GEMILANG ATRAKSI FIKOM UNITOMO

How Radio Republik Indonesia Innovates and Stays Sustainable in the Digital Age: A Look at Management and Strategy

 

Radio Republik Indonesia (RRI) is a public broadcaster that is facing many challenges in the digital age. These include going digital, creating sustainable business models, creating quality content, transparent and professional management, and developing skilled workers. This study sought new management ideas to make RRI more competitive and sustainable. Researchers have used a qualitative approach to review the books, journals, and documents of Indonesian public broadcasters. They collected and analyzed the data and documents. Successful management requires creating engaging content, using digital technology, building sustainable business models, effectively managing resources, maintaining excellent governance, and forming partnerships. RRI needs to use digital technology wisely, identify new funding sources, create content that attracts audiences, practice exemplary governance, and train skilled workers to remain relevant and competitive. By focusing on these areas, RRI can improve its competitiveness and sustainability in the digital world. This study aimed to create a new management model and policy recommendations to strengthen the role of RRI in the digital era. 

How to Cite

Harliantara, H., & Wahyuanto, E. (2025). How Radio Republik Indonesia Innovates and Stays Sustainable in the Digital Age: A Look at Management and Strategy . Jurnal Komunikasi, 17(1), 116–139. https://doi.org/10.24912/jk.v17i1.33230

https://journal.untar.ac.id/index.php/komunikasi/article/view/33230

PROFIL Prof. Dr. M. Syahrul Borman, S.H., M.H.

SYARAT KIP - KULAIH 2025 DI FIKOM UNITOMO

KIP-KULIAH 2025 DI FIKOM UNITOMO

9 DEKAN UNITOMO #unitomo

Assc. Prof. Dr. Drs. Harliantara, M.Si. #fikomunitomo

DOSEN - DOSEN FIKOM UNITOMO

FIKOM MENERIMA MAHASISWA BARU 2025/2026

MANAJEMEN INDUSTRI MEDIA - BUKU TERBARU KARYA HARLIANTARA (2025)

 

Integrated marketing communication and brand heritage: A strategic approach to increasing museum visit intention in Indonesia

 

This study tests the integrated marketing communication (IMC) strategy on visit intention in Indonesia. This study also aims to test the effect of IMC on brand heritage and the mediation effect of brand heritage on IMC and interest in visiting museums. The sample in this study was 240 respondents. Data was collected by distributing questionnaires online via Google Forms and processed using the SEM model with AMOS software. The results of the study showed that IMC had a positive effect on the intention to visit museums. Effective IMC (including advertising, direct promotion, direct marketing, public relations, WOM, events and experiences, and interactive marketing) can increase the intention to visit museums in Indonesia. In addition, the study's results prove the positive effect of IMC on brand heritage and the effect of brand heritage on interest in visiting museums. This study also found that brand heritage can mediate IMC and interest in visiting museums. The results of this study are expected to help museum owners and managers have the right and effective IMC strategy to increase tourist interest in visiting museums. The right IMC strategy will also increase brand heritage and interest in visiting museums.

https://journal.maranatha.edu/index.php/jmm/article/view/10727

https://doi.org/10.28932/jmm.v24i2.10727

Published: May 15, 2025

Artificial Intelligent Opportunities for Creativity and Innovation of Future Radio Translators

Radio broadcasting is an industry where creativity and innovation can be significantly influenced by Artificial Intelligence (AI), which can generate many ideas quickly, help the design process and inspire human creativity. This research aims to acquire factual knowledge revealing the important aspects that arise in Artificial Intelligence (AI). This research uses a qualitative descriptive method with a literature study approach. The findings show that AI can assist in content creation, listener preference analysis, and broadcast schedule optimization. It is important to note that AI cannot replace human wisdom and creativity, but can be used as a tool to enhance and complement human capabilities, making content creation and broadcasting more efficient and successful.

https://jurnal.syntaxtransformation.co.id/index.php/jst/article/view/967

https://doi.org/10.46799/jst.v5i6.967

Vol. 5 No. 6 (2024): Jurnal Syntax Transformation

Published

2024-06-24

Buju Ajar Manajemen Industri Media

 https://ayojatim.com/news-23755-kenapa-media-ini-booming-dan-itu-redup-jawabannya-ada-di-buku-harliantara

The Evolution of Radio Broadcasters' Roles in the Dynamic Digital Media Landscape

 

The advent of the digital era has precipitated substantial challenges and opportunities for radio broadcasters to navigate the evolving digital media landscape. This study undertakes a comprehensive analysis of the evolution of radio broadcasters' roles in response to the intense competition from digital media platforms. Utilising a qualitative research methodology, this study employs a comprehensive approach that incorporates literature review, observational studies, and document analysis. It examines the transformative impact of digital technology on the operational dynamics of radio broadcasters, novel challenges and opportunities they encounter, and strategic measures they employ to maintain relevance and attract listeners. These findings indicate that successful radio broadcasters employ digital technology to extend their reach, cultivate robust listener communities, and facilitate customised listening experiences. These broadcasters have adopted digital platforms including online streaming, podcasts, and social media to interact with their audiences. Concurrently, radio broadcasters are acquiring new competencies in digital content production, data analytics, and multimedia to adapt to evolving media landscapes. Nevertheless, challenges persist, including intensified competition, fragmented audiences, and the need for sustainable digital business models. To thrive in the digital era, radio broadcasters must adopt audience-centric strategies, create unique and engaging content, and innovate continuously. The findings of this study contribute to the theoretical and practical understanding of the evolving roles of radio broadcasters, and provide insights for the future development of the radio broadcasting industry in the digital age.

https://www.pewarta.idsciencecenter.com/index.php/JPI/article/view/190

Convergence in Radio: An Exploration of Terrestrial, Digital, and Multiplatform Broadcasting Ecosystems

 

Abstract

The radio broadcasting ecosystem is a complex system of various components that work together to facilitate the transmission and reception of radio signals. The aim of this research is to understand the ecology of radio broadcasting across three main media categories, namely digital, multi-platform and conventional terrestrial. Qualitative research has been conducted into the use of digital technologies, the Internet and traditional media in radio transmission. The findings show how each component of the ecosystem around radio broadcasting interacts with each other. Radio stations create broadcast content, which is then disseminated through digital, terrestrial and multiplatform channels. A systematic review of the radio broadcasting ecosystem is conducted in this study. This ecosystem faces a number of difficulties, including audience fragmentation, technological advances, and competition from other media platforms. The findings suggest that since radio broadcasting is a dynamic and complex ecosystem, radio stations need to adapt to new technologies.

Keywords: ecosystem, conventional radio, digital radio, multiplatform, Internet, social media

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5222811

Redefining the Broadcast Communication Model: Digital Interactivity and the Shifting Source-Receiver Relationship

The emergence of digital technologies and interactive platforms has led to fundamental changes in the dynamics of broadcast communication, requiring a re-evaluation of conventional models and a transition towards more participatory approaches. This study explores the changing source-receiver relationship in the context of digital interactivity and discusses how digital platforms have changed the traditional broadcast communication model. A systematic literature review was conducted to understand the current knowledge in this area and to identify research gaps. The findings show the growing irrelevance of linear communication models, such as the Shannon-Weaver model, in the digital age. The interactive nature of digital media has transformed passive receivers into active participants and content creators, thus blurring the boundaries between producers and consumers. This study highlights the importance of understanding communication as a networked process, through which information traverses complex social networks. The role of algorithms and personalisation in shaping media experiences is also examined, raising concerns about the fragmentation of public discourse and the creation of echo chambers. This study proposes a new theoretical framework that includes concepts, such as network communication, algorithmic communication, and participatory culture. The findings from this study can inform the design of more effective broadcast communication strategies, guide digital platform developers in creating more transparent and ethical algorithms, and assist policymakers in regulating digital media to ensure fairness and transparency.

Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS)

Big data and Artificial Intelligence (AI) in the public relations sector in Indonesia: A qualitative study on transformation and ethical considerations

 

The emergence of digital technology and artificial intelligence has led to major metamorphosis in public relations in Indonesia. This study explores the potential of media relations management to enhance a company's positive image and reputation in the age of artificial intelligence. It also seeks to consider the ethical implications of using big data and artificial intelligence in the public relations sector. The research method used was a qualitative study with a case study approach. The results of this study show that a strategic approach that prioritises relationships with authentic influencers can lead to long-term success for organisations that partner with influencers. However, practitioners specialising in public relations (PR) should be cautious when considering the challenges related to data privacy and information protection.

https://scienceijsar.com/article/big-data-and-artificial-intelligence-ai-public-relations-sector-indonesia-qualitative-study.

S2 FIKOM UNITOMO

Digital Technology Adaptation in Media Industry Management: A Literature Study

 

In recent years, the media industry has undergone a significant transformation owing to the widespread adoption of digital technologies. This study explored the impact of digital technology adaptation on management practices within the media industry. This study examines extant research on how media organisations respond to the challenges and opportunities presented by digital transformation. This review focuses on changes in business models, consumer behaviour, and the utilisation of digital tools for operational and strategic decision making. Keywords: Digital technology, media industry, management, business models, consumer behavior.

https://techniumscience.com/index.php/technium/article/view/12463

5G and the Future of Radio in Indonesia: A Study of Technological Adoption

 

ABSTRACT

The advent of 5G technology has presented significant opportunities and challenges for the radio industry in Indonesia. This study aimed to analyze the potential benefits and impacts of 5G adoption, identify barriers and challenges in its implementation, and formulate recommendations to maximize opportunities and overcome challenges. This study employed a qualitative approach, utilizing case studies, surveys, interviews, and document analysis. These findings indicate that 5G technology has the potential to enhance broadcast quality, facilitate the development of digital content, and create a more interactive and personalized listener experience. However, the successful adoption of 5G faces several challenges, including infrastructure development, regulatory frameworks, and community readiness. This study emphasizes the imperative for collaborative endeavors among stakeholders, comprising government entities, industry leaders, and the public, to address these challenges in a comprehensive manner. This study also discusses the relevance of technology adoption theories, such as the Diffusion of Innovations (DOI), in understanding the adoption process of 5G in Indonesia's radio industry. The research findings reveal key insights into the perceived benefits, technological readiness, organizational factors, and regulatory environment that influence 5G adoption. The study culminates in the formulation of technical, organizational, and regulatory recommendations designed to facilitate the successful adoption of 5G technology and harness its potential to transform the radio industry in Indonesia.

Keywords: 5G, Radio industry, Indonesia, Technology adoption, Opportunities, Challenges, Interactive content

https://cmpublisher.com/examining-technological-adoption-a-preliminary-study-of-5g-and-the-future-of-radio-in-indonesia/

Transitioning from Analogue to Digital Radio Broadcasting: A Simulcast System Approach in Indonesia

The Indonesian government's initiative to transform digital radio broadcasting has commenced, facilitating the transition from analogue to digital radio transmission via a simulcast system. Comprehensive implementation of these technological changes has the potential to yield optimal digital radio broadcasting ecosystems. A distinguishing attribute of this simulcast system is its capacity to transmit analogue and digital frequencies concurrently. Despite its considerable practical relevance, there is a paucity of systematic knowledge regarding the reasons why analogue and digital radio broadcast simulcast systems must be implemented to maintain pace with the development of broadcasting technology in this digital age. This research contributes to the future of radio broadcasting by exploring the ecosystem factors of a multiplatform simulcast broadcast model. This analysis is grounded in a qualitative examination of the simulcast system (both analogue and digital) within the Internet sector of the broadcast industry. The research identifies several factors: first, terrestrial analogue radio; second, terrestrial digital radio; third, Internet radio and human resources; fourth, analogue and digital simulcast systems; and fourth, Internet multi-social media platforms.

https://www.scopus.com/record/display.uri?eid=2-s2.0-85217555147&origin=resultslist

https://www.scopus.com/record/display.uri?eid=2-s2.0-85217555147&origin=resultslist

https://ecohumanism.co.uk/joe/ecohumanism/article/view/5909

RIWAYAT HIDUP HARLIANTARA

Dr. Drs. Harliantara, M.Si.

Dr Harliantara, Drs., M. Si. is a media practitioner from Bandung, West Java, who is currently devoting himself to the world of education, precisely at the Faculty of Communication Sciences, Dr Soetomo University, Surabaya, East Java. His expertise is in the field of communication and media science. Graduated from the doctoral study programme from Padjadjaran University Bandung in 2014. His current functional position in the world of education is Head Lecturer or in the world of education in Indonesia known as Associate Professor.

Selain mengajar, penulis merupakan praktisi penyiaran di Indonesia. Ilmu penyiaran ia dapatkan di Radio OZ Bandung, Trijaya FM Jakarta, SCFM Surabaya, EBS FM Surabaya, JTV Surabaya, Spacetoon TV Surabaya, Delta FM Surabaya, Hardrock FM Bandung, I-Radio Bandung, New Shinta FM Bandung, Kisi FM Bogor, dan Istara FM Surabaya.

Ia sempat belajar Manajemen Media dan Penyiaran di Amerika Serikat atas undangan USAID di beberapa kota seperti Washinton DC, New York, Kansas City, Columbia Missouri, New Orleans, Berkeley, dan San Francisco pada tahun 1997. Kemudian mewakili Indonesia untuk International Broadcaster Conference di undang oleh Voice of America pada tahun 1998, dan pada tahun 2023 kembali ke US mengikuti International Visitor Leadership Program Digital Economy difasilitasi oleh KEMENKOMINFO RI di Washington DC, Raleigh, dan Boston.

Ia pernah tercatat sebagai Program Manager Terbaik dalam lomba insan radio siaran tingkat nasional yang diselenggerakan oleh Pengurus Pusat PRSSNI pada tahun 1995.  Lahir di Bandung, 28 Desember 1963. Memulai Pendidikan Dasar Negeri I di Pelabuhan Ratu Kabupaten Sukabumi. Melanjutkan pendidikan Menengah di SMPN 21 Bandung, SMAN 8 Bandung, dan merampungkan studi kesarjanaan (S1) di Jurusan Filsafat Dan Sosiologi IKIP Bandung. Studi Magister (S2) dalam Studi Ilmu Komunikasi ia peroleh di Universitas Dr. Soetomo Surabaya, serta Studi Doktoral (S3) dalam kajian Ilmu Komunikasi ia tempuh di Universitas Padjadjaran Bandung. Dilengkapi Diploma Managerial Principles Stamford College Singapura (1990) dan Program DLA (Digital Leadership Academy) – Tsinghua University China (2022).

Ia pernah aktif di berbagai organisasi diantaranya Resimen Mahawarman Universitas Pasundan Bandung, Perhimpunan Mahasiswa Bandung (PMB), Himpunan Praktisi Penyiaran Indonesia Jawa Timur (HPPI), Persatuan Radio Siaran Swasta Nasional Indonesia Jawa Barat dan Bandung serta Jawa Timur. Buku pertamanya berjudul “Radio: Suatu Pengantar Untuk Wacana Dan Praktik Penyiaran”, 2005, diterbitkan oleh Penerbit Bayu Media Malang, Kemudian Buku keduanya adalah “Penyiar It’s Not Just a Talk”, 2007, diterbitkan oleh Penerbit Bayu Media Malang. Buku ketiganya adalah “Think and Learn Radio”, 2011, diterbitkan oleh Harley Prayudha Communication Bandung, dan Buku Keempatnya adalah “Radio Is Sound Only”, 2013, menulis bersama Andy Rustam Munaf yang diterbitkan oleh Broadcastmagz Publisher Jakarta, buku kelima "On Air To Online" , 2017, dan buku keenamnya adalah "Radio: Dulu, Kini dan Nanti" (2021) yang diterbitkan oleh Broadcastmagz Publisher Jakarta., Buku Ajar Pengantar Produksi Siaran Radio (2023) diterbitkan oleh Jakad Media Publishing Surabaya, Buku “Manajemen Industri Media” diterbitkan Deepublish Yogyakarta (2025), dan Buku “Filsafat Ilmu Era Difital”, dan Buku “Gaya Hidup dan Budaya Masyarakat Digital” yang diterbitkan oleh Mitra Edukasi Negeri Yogyakarta (2025).

Memulai karier di dunia pendidikan sebagai pengajar di John Robert Powers Indonesia sebagai fasilitator budang komunikasi sejak tahun 1995 dan berakhir tahu 2015. Di lingkungan kampus akademik dimulai sebagai Dosen Luar Biasa di beberapa Perguruan Tinggi seperti Universitas Kristen Petra, Magister Ilmu Komunikasi Universitas Dr. Soetomo Surabaya, PAKT FIKOM Universitas Padjadjaran Bandung, STIKOM Bandung, Magister Manajemen BSI Jakarta. Program Studi Ilmu Komunikasi, Fakultas Komunikasi Dan Bisnis, Universitas Telkom Bandung, serta Universitas Sangga Buana Bandung. Selain mengajar, ia tercatat telah mengisi diberbagai kegiatan pelatihan, forum, dan workshop sebagai pembicara atau nara sumber untuk materi komunikasi dan media serta. Saat ini ia memegang amanah sebagai DEKAN Fakultas Ilmu Komunikasi Universitas Dr. Soetomo Surabaya dan Presiden FDR INDONESIA (Forum Diskusi Radio) serta Anggota Dewan Pengawas Pengurus Daerah PRSSNI Jawa Timur selain Direktur UKW (Uji Kompetensi Wartawan) di Lembaga Unitomo Surabaya untuk Indonesia.

 

Radio Broadcasting Trends a Case Study Of Broadcast Content Distribution Platforms in Indonesia

 The media world, including the radio broadcasting industry, has undergone a major transformation as a result of advancements in digital technology. This study examines how radios in Indonesia respond to changes with a focus on broadcast content distribution platforms. This research uses a qualitative approach, collecting data through participatory observation and indepth interviews. Furthermore, case studies conducted on several radio stations show various approaches used, including social media integration, more interactive content creation, and streaming platforms. The research indicates that changes in listener behaviour continue to evolve with technological advancements, and the shift to digital audio platforms also affects radio content distribution. The radio industry has undergone significant transformation, and more and more radio stations are adopting digital platforms and technologies to enhance their content offerings.

https://www.opastpublishers.com/open-access-articles/radio-broadcasting-trends-a-case-study-of-broadcast-content-distribution-platforms-in-indonesia.pdf

Navigating the Digital Landscape: A Study of Radio Suara Surabaya's Website Content and Audience Engagement

 

This study investigates how Radio Suara Surabaya, a prominent radio station in Indonesia, has adapted to the digital age by examining its website content and audience engagement strategies. The radio industry has undergone significant transformations owing to the proliferation of digital platforms and the increasing demand for online content. To maintain relevance, radio stations must embrace innovative strategies such as creating engaging content, leveraging digital platforms, and fostering relationships with local communities. This study aims to provide a comprehensive analysis of the content on the Radio Suara Surabaya website and the level of audience engagement. The study hypothesizes that the website's content is relevant, engaging, and consistent with the radio station's image and that listeners actively interact with the content. By employing a case study approach and utilizing qualitative and quantitative methods, this study seeks to address the knowledge gap in understanding the specific strategies employed by Radio Suara Surabaya in navigating the digital landscape. The findings of this study are expected to provide valuable insights into effective content strategies and audience engagement tactics, which can be beneficial for the radio industry as a whole by adapting to the evolving digital environment and maintaining its position as a vital source of entertainment and information

https://www.opastpublishers.com/journal/current-trends-in-mass-communication/articles-in-press

Personal Branding Strategies for Radio Broadcasters in the Digital Era: A Qualitative Analysis

The proliferation of digital media has significantly impacted the radio industry, necessitating broadcasters to adapt their strategies to maintain relevance and competitiveness. This study investigates the significance of personal branding for radio broadcasters in the digital era, identifies efficacious strategies for audience engagement, and establishes a robust online presence. Through a comprehensive review of scholarly literature and industry reports, this research elucidates the key elements of successful personal branding, including the development of a unique value proposition, creation of compelling content, and utilization of digital platforms such as social media, podcasts, and personal websites. The findings underscore the critical role of consistency, authenticity, and engagement in establishing trust and credibility with the audience. Furthermore, the study examines the advantages of collaborating with influencers and industry partners to expand reach and enhance personal brands. As the media landscape continues to evolve, radio broadcasters must invest in personal branding to differentiate themselves, demonstrate their expertise, and cultivate a loyal following. This study contributes to the field of communication science and provides valuable insights for radio broadcasters seeking to thrive in the digital era through the development of effective personal branding strategies.

https://techniumscience.com/index.php/socialsciences/article/view/12183

 

FIKOM UNITOMO

Radio Broadcasting Trends: A Case Study of Broadcast Content Distribution Platforms

https://isirpublisher.com/wp-content/uploads/2024/11/ISIRJAHSS352024-FT-Gelary-script.pdf

https://isirpublisher.com/isirjahss-vol-1-issue-3-november-december-2024/

 

Radio Broadcasting with Artificial Intelligence: A Case Study on Radio Mustang Jakarta

https://journal.uinsgd.ac.id/index.php/cjik/article/view/34403/11839

This research analyses how the use of Artificial Intelligence (AI) in radio broadcasting by Radio Mustang Jakarta can change the landscape of the broadcasting industry. Through qualitative research, this case study examined radio broadcasting technology development and AI-based innovation in radio programmes. Data was collected through interviews, documentation, and literature studies with triangulation in the data processing. The results revealed that radio is strongly committed to keeping up with advances in information and communication technology. AI in the broadcasting industry can improve the quality and efficiency of broadcasts. In addition, AI technology can revolutionise the broadcasting industry by introducing an AI broadcaster named Aimee through an innovative production process.

 

Integration of terrestrial radio and visual radio: A case study of m radio 98.8 Surabaya

In the process of developing transmission technology and internet applications, radio broadcasting institutions are constantly evolving. In an effort to improve management performance, any changes in radio broadcasting technology are always adaptable. This study utilises a qualitative approach that is still rarely used to review the integration of terrestrial and visual radio. Data collection techniques were used through field observations, interviews, and documentation studies. After data collection was completed, data analysis was conducted systematically in three aspects: data reduction, data display, and conclusion drawing. In contrast to the transmission of radio broadcasts over the air or voice broadcasts, this study found that radio broadcasts can also be distributed through audio and video streaming on the internet (also known as the network) in the form of voice, text, images, and video.

https://www.scopus.com/record/display.uri?eid=2-s2.0-105001603870&origin=resultslist

 https://learning-gate.com/index.php/2576-8484/article/view/2641

https://data.mendeley.com/datasets/yzs8s38ryv/1

Radio Broadcasting Ecosystem Implementation for Conventional Terrestrial Media, Digital and Internet

 

In this digital age, radio broadcasting recognizes that using multiplatform media can reach a larger and more diverse audience. And multi-platform strategies enable more interactive experiences, which can lead to deeper listener engagement. Overall, multiplatform media is a trend in the digital age. It enables media to reach a wider audience, engage more deeply with their followers, and deliver content in a way that is convenient to their listeners. What is happening today is that many radio stations combine conventional and digital terrestrial media elements to adapt to technological developments and provide a more comprehensive radio broadcasting experience.

Analogue to Digital Radio Transition in Broadcasting

In general, private radio broadcasters have no objection to the implementation of the simulcast system. They will wait for the rules set by the government and will incorporate the current analogue system used not on the right "off". In addition, private radio broadcasts are licensed, and members of the PRSSNI (Existing) hope to prioritize the filling of digital terrestrial broadcast channels prepared by the government. At the same time, the transformation of radio digitization will surely be a unique challenge for governments as regulators, consumers (radio listeners), public, private radio providers, and communities. However, the government must determine its attitude toward radio broadcasting, whether to be regulated or allowed to run naturally according to the needs of the public and radio providers.

 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4998071

 

Buku - Buku Karya Harliantara (2005 - 2024)

 

SINTA - JANUARI 2025 HARLIANTARA

 

https://sinta.kemdikbud.go.id/authors/profile/6030272/?view=googlescholar#!

The Internet as a conventional radio maker in anticipation of change without listeners

 

Abstract:

• The aim of this study is to gain an understanding of the facts that show an essential element that emerges on the Internet and traditional radio in predicting audience growth. It is expected that the results will provide a clear and objective picture of how and why the Internet has replaced traditional radio in forecasting audience change. The scientific advantage of this study is to develop communication science, especially in the field of radio broadcasting. Radio stations are now starting to change their broadcasting to meet the changes in their audiences that are starting to use the new media of the Internet. It has been found that the audience of radio uses multimedia on radio broadcast websites in line with the changes in conventional radio transmission, not only related to radio content but also the form of media that is available for listening easily. On the other hand, internet technology is seen as a new medium, which refers to a variety of changes in the production, distribution, and use of media. The creativity of content generated easily can be distributed to the listener. Radio continues to look for the latest advances in broadcasting technology and broadcast material. According to this study, if Indonesia wants to keep up with the developments of the times, they must immediately switch from analogue radio to digital radio. Moreover, this study finds that modern radio needs to use digital systems to transmit data—not just voice but text, images, and visuals.

• Keywords: Internet Digital Radio Radio Audiences Conventional Radio Maker

Published: Juni 2024 (Penulis Ke-2)

https://ijirt.org/Article?manuscript=165641

https://ijirt.org/publishedpaper/IJIRT165641_PAPER.pdf

DIGITALISASI RADIO - Tantangan dan Peluang

 

Penulis: Dr. Drs. Harliantara, M.Si. Prof. Dr. Drs. Redi Panuju, M.Si Dr. Dhimam Abror Djuraid, M.Si Drs. Sanhari Prawiradiredja, M.Si Dimensions: 15.5 × 23 cm (Standar UNESCO atau Dikti) ISBN: 978-623-468-186-4 Penerbit: Jakad Media Publishing Cetakan: 1 Halaman: xi + 158 hlm Tahun Terbit: Desember - 2023

Buku "Digitalisasi Radio: Tantangan dan Peluang" membahas tentang transformasi radio di era digital. Penulis menggarisbawahi peran internet sebagai pelengkap dalam promosi dan interaksi radio tradisional. Meskipun radio di Indonesia masih menguntungkan secara bisnis, inovasi terus diperlukan dalam menghadapi konvergensi media. Buku ini juga mencermati radio komunitas dan bagaimana beberapa di antaranya berhasil bertransformasi. Radio Suara Surabaya tetap fokus pada radio tradisional sambil meluncurkan platform streaming. Podcast video juga dibahas, termasuk tantangan hukum yang dihadapinya. Konvergensi media dipandang sebagai kunci, dengan radio sebagai "theatre of mind." Radio Gen FM Surabaya memadukan konvergensi media dengan siaran tradisional. Meskipun pendapatan iklan radio tradisional mungkin menurun, radio tetap diandalkan karena digital divide yang masih luas di Indonesia. Selain itu, jumlah radio di Jawa Timur mencerminkan kebebasan informasi dan demokrasi. Buku ini menyimpulkan bahwa radio di Indonesia menghadapi tantangan konvergensi media, tetapi tetap relevan berkat keuntungan bisnis dan digital divide yang ada. Radio terus beradaptasi dengan teknologi untuk bertahan di era digital.

https://shopee.co.id/DIGITALISASI-RADIO-Tantangan-dan-Peluang-i.213205541.25409863493

Suatu Gagasan Merawat Ruang Publik Virtual

https://kubuku.id/detail/suatu-gagasan-merawat-ruang-publik-virtual/88734

 

The Digital Promotion of Japanese and Korean Movie in OTT Platform by Netflix

 

Abstract

The emergence of internet streaming platforms has precipitated a fundamental transformation in the landscape of movie culture, transitioning it from conventional to digital formats. The advent of streaming platforms such as Netflix has significantly transformed the patterns of media consumption and the strategies employed for its promotion. Despite the novelty and appeal of this medium, particularly among younger generations, promotional strategies continue to rely on utilising content and streaming services to effectively engage customers. Content analysis is a research method employed to assess advertising strategies, with a specific emphasis on the utilisation of colour coding and cultural representation. The present study included a diverse range of advertising materials sourced from prominent streaming platforms across a span of time. This study focuses on the analysis of promotional colour schemes in order to identify recurring patterns or 'codes' associated with specific genres or topics. Furthermore, we analyse the utilisation of cultural elements in the promotional strategies employed by these platforms. These techniques have demonstrated a high level of effectiveness in effectively engaging their intended audience and enhancing awareness of the platform. 

Keywords: 

Netflix, OTT, Online Streaming, Content Analysis, Color Code

Published: 2 November  20234 (Penulis Ke-2)

https://journal.formosapublisher.org/index.php/ijba/article/view/6418