Media Convergence in Indonesian Radio: Integrating Terrestrial and Multiplatform Broadcasting

Background: Digital disruption has changed the global broadcasting landscape, shifting radio from a rigid terrestrial medium to a more fluid multiplatform ecosystem. Although digital platforms dominate the attention economy, radio in Indonesia has shown unique resilience by combining legacy trust with digital network-based interaction. Purpose: This study aims to reformulate radio content distribution strategies and explain how radio management adapts to the logic of platformisation in the digital age. Methods: This research used a multi-site qualitative approach with case studies on three types of radio stations in Indonesia. Data was collected through in-depth interviews and reinforced with digital ethnography. Results: The results show that radio's sustainability is supported by three main pillars. First, algorithmic grooming, which is a radio strategy to tailor content to the logic of visual platform algorithms. Second, distributional decoupling, where radio identity no longer depends entirely on physical frequencies. Third, the utilization of radio as a ‘human infrastructure’ that builds emotional closeness and parasocial interaction with the audience. This study also found the important role of radio in regional areas as a backup information medium when digital networks are disrupted. Conclusion: This study concludes that the revival of radio has occurred through its transformation from a frequency provider to a flexible and adaptive ‘everywhere media’ entity. Implications: Theoretically, this study contributes to the development of media convergence theory by emphasizing that strategic fluidity, the ability to operate across digital and terrestrial boundaries, is key to radio's resilience in the digital age.

https://jurnal.unpad.ac.id/kajian-jurnalisme/article/view/66381

Critical discourse analysis of ‘Peringatan Darurat Garuda Biru’ in digital political communications

The development of digital technology has changed the landscape of political communication, especially through social media, which has now become the main arena for narrative battles and political meaning production. This study analyses the cyber politics strategy in the ‘Garuda Biru Emergency Warning’ content uploaded by the Instagram account @narasi.tv, as a form of symbolic criticism of the democratic situation in Indonesia. Using a qualitative approach with a critical paradigm, this study applies Teun A. van Dijk's Critical Discourse Analysis combined with classical propaganda theory and digital political communication theory. Data was obtained through the documentation of visual and textual content. This study seeks to answer three main questions: (1) How are political propaganda strategies constructed in the “Peringatan Darurat Garuda Biru” content through visual symbols, diction, and narrative? (2) How does this content shape public opinion and position the media as an actor resisting elite domination? (3) To what extent does social media enable a shift in the production of political discourse from the state to independent media and digital influencers? The results of the study indicate that digital propaganda in this content is constructed through a combination of visual symbols (blue Garuda), authoritative diction (emergency warning), and aesthetic narratives that evoke public emotion. This strategy shapes opinion through affective resonance and demonstrates a shift in symbolic power from the state to independent media and digital actors. This research confirms that social media is not merely a communication tool, but also an arena for ideological contestation and discourse production in contemporary democracy.

https://ejournal.unitomo.ac.id/index.php/jsk/article/view/10809

Buku Ajar Manajemen Dan Konvergensi Media

 

Radio Business Navigation in the Era of Talent Scarcity: Governance Strategies of Istara FM Surabaya

 The radio broadcasting industry is currently facing dual challenges: aggressive digital media competition and a scarcity of human resources interested in pursuing broadcasting as a profession. As a youth-segmented radio in Surabaya, Istara FM is at a critical point where the regeneration of broadcasters clashes with the rapid growth of the digital creator economy. This study aims to analyze the business navigation and governance strategies implemented by Istara FM Surabaya to maintain operational sustainability amidst talent limitations. The research method used is descriptive qualitative with a case study approach. Data were collected through observations of broadcasting activities and social media management, as well as documentation studies related to the station's business model. The results indicate that Istara FM utilizes three tactical pillars: shifting broadcasters into 'hybrid-talents' who manage the entire content lifecycle, optimizing automation to act as an operational shield, and pivoting from traditional advertising to 'consultative' local partnerships. The study concludes that the station’s survival isn't about technology alone, but about a radical restructuring of HR functions that prioritizes 'willpower' and adaptability over traditional job descriptions.

https://mryformosapublisher.org/index.php/fjss/article/view/829

The Use of Social Media as a Space for Counter-Hegemony for Female Politicians: Discourse Analysis of Khofifah Indar Parawansa’s Leadership on Instagram

This study aims to analyze the use of Instagram social media by Khofifah Indar Parawansa as a space for counter-hegemony against the stigma of female leadership in Indonesia. Using a qualitative discourse analysis method, this study dissects digital content from late 2025 to early 2026. The results show that Khofifah employs three main narrative strategies: (1) Technical Narrative through achievements in food self-sufficiency and data digitalization to challenge the stigma of incompetence; (2) Empathy Narrative which repositions maternal traits as collaborative strengths; and (3) Authority Narrative in the masculine environment of Forkopimda to affirm the legitimacy of power. Social media has proven to be an effective tool for female politicians to construct independent identities and resist patriarchal hegemony in the digital public sphere in East Java, Indonesia.

https://ijsrm.net/index.php/ijsrm/article/view/6952

Fluid Media Ecosystems: Reconceptualizing Radio Content Distribution in the Age of Digital Disruption

The digital transformation of broadcasting has transformed it from static terrestrial media into a dynamic media ecosystem. Previous research has primarily focused on the technological shift towards digitalization, but significant gaps remain in understanding how broadcast management should address platformization and algorithmic dependence. This study aimed to reconstruct broadcast content distribution strategies through a qualitative survey conducted at multiple locations in Indonesia. The research subjects included three different types of radio stations: Gen FM (urban and opinion leader-driven), Swaragama FM (data-driven), and Nebula FM (regional, hyperlocal, and resilient). Data collection methods included in-depth interviews with industry leaders and longitudinal analyses of digital performance indicators. The results indicate that the "renaissance of broadcasting" represents not only a platform shift but also a strategic restructuring of audience engagement and online interactions. The study identifies three emerging strategies: using algorithms to guide users to occupy visual platforms, challenging traditional rating systems through data-driven decoupling, and using hyperlocalization as a defense against the apathy of global streaming services. The study concludes that the survival of traditional media in the Global South depends on their ability to continue functioning as "everyday media" and to transform from frequency providers into influence management centers. Theoretically, this study provides a new framework for media resilience, pointing out that flexibility the ability to navigate ever-changing digital boundaries is the most important passport for modern broadcasting.

https://ijsrm.net/index.php/ijsrm/article/view/6989

Personalized Learning and the Enhancement of Radio Broadcaster Creativity in the Digital Era

 Abstract

This study explores how technology-driven Personalized Learning (PL) methods can boost the creativity of radio broadcasters, especially as they face competitive pressures in today's digital world. Using a qualitative approach and focusing on a case study, we gathered data through in-depth interviews, observations, and document analysis. Thisinvolved managers, instructors, and broadcasters from Indonesian radio discussion forums. Our findings indicate that PL is a highly effective framework for nurturing creativity among children. When used on digital platforms, PL creates a space that allows broadcasters to experiment and develop their own unique broadcasting style through tailored feedback.It is truly changing the broadcasting world by boosting creativity, offering more flexibility, and getting broadcasters ready to face new challenges with confidence. However, we have identified some key issues that need attention, such as the pressing need to improve broadcasters' digital skills and ensure they have solid managerial backing for successfulprogram rollouts. Even though there are some hurdles, choosing to adopt PL is not just a smart move but also essential for radio stations to stay competitive and relevant in today's fast-changing digital media landscape. Embracing PL isthe way to unlock a future full of endless opportunities and lasting success.

Keywords: Personalized Learning, Radio Broadcaster Creativity, Digital Transformation, Broadcasting, Feedback, Case Study

https://www.opastpublishers.com/journal/current-trends-in-mass-communication/articles-in-press

Digital Activism in Radio Broadcasting: The Impact of Social Media on Radio Management and Identity

Social media has significantly changed the scene of radio broadcasts in Indonesia. This study examines how digital activism via social media influences the management tactics and identity building of Indonesian radio stations. A multiple case study technique was qualitatively employed in this study. Data were gathered through in-depth interviews, observations, and social media content analyses. Data patterns and key themes were identified using thematic analysis techniques. The validity and dependability of the research findings were guaranteed through triangulation of sources and techniques. The findings indicate that social media has altered how radio stations schedule and control broadcast material. Social media has opened new avenues for real-time engagement between listeners and broadcasters. Radio stations are increasingly dependent on digital platforms to create and enhance their brand identity. While digital activism presents difficulties in online reputation management, it also creates fresh opportunities for radio stations to participate in social concerns. The findings of this study are anticipated to offer new perspectives on the radio broadcasting sector in the digital age.

https://comien.org/index.php/comien/article/view/54

The Ethics of Human Existence: A Cultural Philosophical Critique of Artificial Intelligence in Digital Broadcasting

 Abstract

The emergence of artificial intelligence (AI) as an automated voice assistant in digitalbroadcasting marks a major shift from human-centric communication to algorithm-drivenefficiency. This article critically examines the disappearance of "human presence" in digitalbroadcasting from the perspectives of value theory and cultural philosophy. This study employs aconceptual phenomenological approach, building on the theories of Adriana Cavallero and DonIde, to analyze the ontological differences between artificial intelligence and human language.Furthermore, drawing on Walter Benjamin's concepts, it explores the loss of "spirit" inbroadcasting and, using Jürgen Habermas's arguments, analyzes the dangers of culturalhomogenization in the public sphere. The research indicates that AI-generated language, as aproduct, lacks the inherent morality and intentionality of human communication. This growthleads to "ontological" lies, while values such as authenticity and empathy are threatened by theindustry itself. The study concludes that maintaining a human element is a necessary and value-based prerequisite for preventing digital alienation and preserving broadcasting as a genuinespace for interpersonal communication. This study suggests adopting a user-centered approach,allowing technology to assist rather than completely replace humans.

Keywords: Artificial intelligence speech synthesizer, value theory, cultural philosophy, humanexistence, sound phenomenology, digital broadcasting.

https://gsarpublishers.com/wp-content/uploads/2026/01/GSARJEBM2042025-Gelary-script.pdf

Menuju Standar Global: Mengawal "The Harliantara Model" ke Panggung Internasional

Salam komunikasi, rekan-rekan pembaca sekalian.

Dunia media dan jurnalistik saat ini sedang berada di persimpangan jalan yang sangat dinamis. Perubahan teknologi, pergeseran perilaku audiens, hingga tantangan etika baru menuntut kita untuk tidak hanya menjadi praktisi yang adaptif, tetapi juga pemikir yang mampu menawarkan solusi fundamental.

Berangkat dari kegelisahan tersebut, saat ini saya sedang mengawal proses publikasi penelitian terbaru saya yang bertajuk "The Harliantara Model".

Mengapa "The Harliantara Model"?

Model ini lahir dari refleksi panjang dan riset mendalam mengenai bagaimana ekosistem jurnalistik dan media seharusnya beroperasi di era disrupsi. Saya meyakini bahwa kita memerlukan kerangka kerja yang lebih kokoh untuk menjembatani antara idealisme jurnalisme dengan realitas industri media modern.

Melangkah ke Jurnal Scopus

Saat ini, penelitian ini sedang dalam proses menuju publikasi di sebuah jurnal baik internasional maupun nasional.  Mengapa ini penting?

• Validasi Akademik: Memastikan model ini telah melalui proses peer-review oleh para ahli di bidangnya.
• Kontribusi Pemikiran: Membawa perspektif lokal dan pemikiran dari Indonesia ke kancah diskursus media global.
• Implementasi Praktis: Harapan saya, model ini nantinya tidak hanya menjadi tumpukan kertas di perpustakaan, tetapi menjadi panduan praktis bagi institusi media dan pendidikan komunikasi.

Apa Harapan ke Depannya?

Publikasi ini adalah langkah awal. The Harliantara Model dirancang untuk memicu diskusi lebih lanjut, kritik yang membangun, dan kolaborasi antar akademisi maupun praktisi. Saya ingin kita semua memiliki standar yang lebih baik dalam melihat bagaimana media mengonstruksi realitas sosial kita.

Saya mohon doa restu dan dukungan dari rekan-rekan semua agar proses publikasi ini berjalan lancar. Saya akan terus memperbarui perkembangan riset ini.

Mari terus berkarya demi kemajuan dunia komunikasi Indonesia!

How the Radio Industry Is Changing to Deal with Changes in The Advertising Landscape

 

This study examines the changing radio station landscape in Indonesia, especially how radio stations are adjusting to the move from traditional to digital advertising methods. As a result, traditional radio commercials are having a challenging time, especially when compared to the exact targeting and tracking that digital platforms offer. This study addresses this issue using a qualitative approach, focusing on case studies and interviews with radio broadcasting experts from leading radio stations. The study highlights three main ways to update the radio. The first is media convergence, which means combining radio with digital tools such as streaming, podcasts, and social media. The second is revenue diversification, which seeks new ways to generate revenue, such as event sponsorships and brand partnerships. We now discuss content enhancement, which involves creating local and engaging content to build a loyal audience base. In the digital age, radio must transform into a vibrant multimedia orchestra to truly flourish. This platform provides unique value to both listeners and advertisers.

https://jurnalrisetkomunikasi.org/index.php/jrk/article/view/1496

WAYS TO MAKE HIGHER EDUCATION BETTER IN INDONESIA BY IMPROVING LECTURER PERFORMANCE

 

Indonesia must improve its higher education so graduates may benefit society and the economy. It looks at how well lecturers do their jobs, which is an important part of the total quality of education. This study did a literature review on higher education in Indonesia using a qualitative method. This shows how important it is to provide regular professional development, make a thorough method for evaluating performance, enhance infrastructure and resources, encourage partnerships within the industry, and set up mentoring programs. The study also shows how important it is to know how to use technology, how to teach online, how to work with people from different fields, and how to have clear job paths. To help lecturers do a better job, it is important to encourage new ways of teaching, set up useful feedback systems, and ensure there is enough staff support. The study's conclusion is that attempts to improve the performance of lecturers can make higher education in Indonesia better. The people who make decisions and run schools need to know these results if they want to make Indonesian higher education more competitive and relevant to the global knowledge economy. 

https://jurnal.unissula.ac.id/index.php/jpsa/article/view/48227

WISUDA UNITOMO (FAKULTAS ILMU KOMUNIKASI) - 2025

 

https://loop.frontiersin.org/people/3208602/overview

https://myfrontiers.frontiersin.org/projects/submission/1708420

Examining Technological Adoption: A Preliminary Study of 5G and The Future of Radio in Indonesia

 

Abstract

Purpose: The following study investigates the impact of 5G technology on the radio industry in Indonesia with the focus onadoption and broadcasting.Methodology: The research employed a qualitative research design focusing on a literature review approach. Data was collectedfrom existing literature on the topics of current state of communication technology and 5G integration in Indonesia.Findings: Integrating 5G technology in radio broadcasting will augment content quality, programme diversity and audienceinteraction. 5G enables higher bandwidth, lower latency and fast data transmissions improving the overall audio and multimedia quality thus enabling a more immersive experience.Results: The study explores the potential of 5G technology integration in Indonesian radio sector outlining the opportunities andhurdles associated with the shift in technology. It offers a roadmap for radio stations to harness 5G’s capabilities to remain competitive in an increasingly digital media landscape.

Keywords: 5G, radio, Indonesia, technology, digital media, IPv6.

https://drive.google.com/file/d/108Rlqa7tqWlZSg5CfLyHB9BAVtHd-pHJ/view

RIWAYAT HIDUP HARLIANTARA

Dr. Drs. Harliantara, M.Si.: Jembatan Praktik Empat Dekade, Kepemimpinan Digital, dan Pemikiran Akademis Penyiaran

Dr. Drs. Harliantara, M.Si., adalah salah satu figur sentral dalam sejarah penyiaran Indonesia modern yang berhasil menyatukan pengalaman operasional yang mendalam dengan kerangka pemikiran akademis yang terstruktur. Profil beliau mewakili transisi media dari era frekuensi murni menuju ekosistem konvergensi digital yang kompleks.

Perjalanan profesional beliau berawal dari udara (on-air) pada tahun 1984 sebagai Penyiar Radio OZ Bandung. Pengalaman ini menjadi fondasi yang kuat, membawanya menapaki karir manajerial penting di ibu kota, termasuk di Radio TRIJAYA FM Jakarta.

Dedikasi dan kejelian strategis membawanya memimpin stasiun-stasiun radio terkemuka, menjabat sebagai Station Manager di SCFM Surabaya dan EBS FM Surabaya, sebelum kemudian menduduki posisi General Manager di Delta FM Surabaya, Hardrock FM, dan I-Radio Bandung. Beliau juga pernah menjabat sebagai Direktur di New Sinta FM Bandung, menegaskan rekam jejaknya sebagai pemimpin strategis dalam industri audio. Kemampuan adaptasi beliau melintasi batas media, terbukti dengan perannya di televisi sebagai Program Manager JTV Surabaya dan Direktur Spacetone TV Anak Surabaya. Sebagai konsultan radio berpengalaman, beliau juga telah berkontribusi pada pengembangan stasiun di berbagai daerah, termasuk Classy FM Padang, Mandiri FM Pekan Baru, hingga Suara Kupang.

Wawasan Global dan Kepemimpinan Digital Berkelanjutan

Komitmen Dr. Harliantara terhadap kualitas penyiaran diperkuat oleh serangkaian partisipasi dalam program internasional bergengsi:

• 1997 - International Visitor Leadership Program (IVLP) AS: Beliau mengunjungi pusat-pusat media di Washington DC, New York, Kansas City, Columbia Missouri, New Orleans, Phoenix, dan San Francisco, termasuk kunjungan ke kantor CNN dan Bloomberg, yang membekalinya dengan pemahaman mendalam tentang standar penyiaran global.

• 1998 - International Broadcaster Conference VOA, Washington DC: Diundang oleh Voice of America (VOA) sebagai perwakilan Indonesia untuk konferensi bertema "Child Survival."

• 2022 - Digital Leadership Academy (DLA), KOMINFO RI dan Tsinghua University, Tiongkok: Berpartisipasi dalam program kepemimpinan digital yang fokus pada implementasi teknologi di sektor publik dan media.

• 2023 - IVLP On Demand "U.S. Best Practices in Digital Economy and Governance": Terpilih sebagai peserta terbaik dari kalangan akademisi untuk mengikuti program yang berfokus pada praktik terbaik AS dalam meregulasi, memonitor, dan mengimplementasikan digitalisasi 46,7 juta Usaha Mikro, Kecil, dan Menengah (UMKM) Indonesia. Kunjungan ini meliputi Washington DC, Raleigh (North Carolina), Boston, dan Massachusetts.

Saat ini, di samping status akademisnya yang dihormati, Dr. Drs. Harliantara, M.Si., mengemban tugas sebagai Presiden Forum Diskusi Radio (FDR).

Buku ajar “Produksi Siaran Radio di Era Digital” ini adalah kristalisasi dari empat dekade pengalaman praktis, kepemimpinan strategis, wawasan internasional yang mutakhir, dan penelitian akademis. Karya ini bukan sekadar teori, tetapi panduan otentik yang mempersiapkan generasi baru insan penyiaran untuk sukses di lanskap media yang terus berevolusi.

https://link.icahdq.org/profile?UserKey=8f265e2c-c64d-45cb-926c-018bd990716e

Member ID: 74308120  International Communication Association

Areas of Research Interest and Expertise:

·         Strategic Public Relations: Focusing on corporate image, reputation management, and stakeholder relations.

·         Broadcasting & Digital Media Dynamics: Analyzing the evolution of radio and digital broadcasting in the modern era.

·         Integrated Marketing Communication: Exploring the intersection of communication strategies and marketing effectiveness.

·         Corporate Communication & Service Quality: Analyzing communication's role in enhancing organizational performance.

·         Applied Communication Science: Researching practical communication solutions for contemporary social issues.

Academic & Professional Profiles:

·         Google Scholar: https://scholar.google.com/citations?user=VqOmeGgAAAAJ&hl=id

·         Scopus Author ID: 57214991602

·         ORCID: https://orcid.org/0000-0002-3231-08

·         SINTA ID: 6030272

·         Personal & Professional Website: https://harleyradioshow.com/

·         Academic Blog: https://harliantarafikomunitomo.blogspot.com/

 

PERAN STRATEGIS RADIO DALAM KEGIATAN HUBUNGAN MASYARAKAT ERA DIGITAL

Di zaman digital ini, radio tetap menjadi media yang berpengaruh dalam hubungan masyarakat, menawarkan keunggulan unik dalam menjangkau audiens yang beragam dan membangun hubungan yang kokoh. Penelitian ini bertujuan untuk meneliti seberapa efektif radio sebagai alat hubungan masyarakat dalam melibatkan pendengar dan membangun kepercayaan. Melalui tinjauan literatur kualitatif yang mendalam, kami menelusuri peran radio dalam hubungan masyarakat, kemampuannya menjangkau daerah terpencil dan komunitas lokal, serta potensinya dalam meningkatkan citra merek dan kesadaran publik. Hasil penelitian menunjukkan bahwa radio, dengan pendekatan komunikasi yang langsung dan personal, dapat secara signifikan memperkuat upaya hubungan masyarakat dengan membangun hubungan yang kuat dan berkelanjutan dengan audiens. Program radio yang kreatif dan menarik dapat secara efektif meningkatkan kesadaran publik dan pengenalan merek. Implikasi dari penelitian ini menekankan pentingnya bagi organisasi untuk memanfaatkan radio sebagai bagian dari strategi hubungan masyarakat mereka untuk menjangkau audiens yang lebih luas dan beragam. Namun, perlu berhati-hati agar tidak terlalu bergantung pada radio, karena mungkin tidak sesuai untuk semua demografi target, terutama audiens yang lebih muda yang lebih menyukai platform digital. Kebaruan dari penelitian ini terletak pada fokusnya terhadap sifat konten radio yang interaktif dan menarik serta dampaknya terhadap hubungan masyarakat di era digital. Penelitian di masa depan dapat mengeksplorasi peran radio yang terus berkembang dalam lanskap digital dan potensinya untuk lebih meningkatkan citra merek dan kesadaran publik melalui program yang inovatif.

Keywords: Radio, Hubungan Masyarakat, Era Digital, Hubungan Audiens, Konten Interaktif, Membangun Kepercayaan

https://journals.telkomuniversity.ac.id/IJDPR/article/view/9002

BUKU FILSAFAT ILMU ERA DIGITAL by Harliantara

 

BUKU GAYA HIDUP DAN BUDAYA MASYARAKAT DIGITAL by Harliantara

 

CERITA FIKTIF KOTA GEMILANG ATRAKSI FIKOM UNITOMO

How Radio Republik Indonesia Innovates and Stays Sustainable in the Digital Age: A Look at Management and Strategy

 

Radio Republik Indonesia (RRI) is a public broadcaster that is facing many challenges in the digital age. These include going digital, creating sustainable business models, creating quality content, transparent and professional management, and developing skilled workers. This study sought new management ideas to make RRI more competitive and sustainable. Researchers have used a qualitative approach to review the books, journals, and documents of Indonesian public broadcasters. They collected and analyzed the data and documents. Successful management requires creating engaging content, using digital technology, building sustainable business models, effectively managing resources, maintaining excellent governance, and forming partnerships. RRI needs to use digital technology wisely, identify new funding sources, create content that attracts audiences, practice exemplary governance, and train skilled workers to remain relevant and competitive. By focusing on these areas, RRI can improve its competitiveness and sustainability in the digital world. This study aimed to create a new management model and policy recommendations to strengthen the role of RRI in the digital era. 

How to Cite

Harliantara, H., & Wahyuanto, E. (2025). How Radio Republik Indonesia Innovates and Stays Sustainable in the Digital Age: A Look at Management and Strategy . Jurnal Komunikasi, 17(1), 116–139. https://doi.org/10.24912/jk.v17i1.33230

https://journal.untar.ac.id/index.php/komunikasi/article/view/33230

PROFIL Prof. Dr. M. Syahrul Borman, S.H., M.H.

9 DEKAN UNITOMO #unitomo

Assc. Prof. Dr. Drs. Harliantara, M.Si. #fikomunitomo

DOSEN - DOSEN FIKOM UNITOMO

FIKOM MENERIMA MAHASISWA BARU 2025/2026

MANAJEMEN INDUSTRI MEDIA - BUKU TERBARU KARYA HARLIANTARA (2025)

 

Integrated marketing communication and brand heritage: A strategic approach to increasing museum visit intention in Indonesia

 

This study tests the integrated marketing communication (IMC) strategy on visit intention in Indonesia. This study also aims to test the effect of IMC on brand heritage and the mediation effect of brand heritage on IMC and interest in visiting museums. The sample in this study was 240 respondents. Data was collected by distributing questionnaires online via Google Forms and processed using the SEM model with AMOS software. The results of the study showed that IMC had a positive effect on the intention to visit museums. Effective IMC (including advertising, direct promotion, direct marketing, public relations, WOM, events and experiences, and interactive marketing) can increase the intention to visit museums in Indonesia. In addition, the study's results prove the positive effect of IMC on brand heritage and the effect of brand heritage on interest in visiting museums. This study also found that brand heritage can mediate IMC and interest in visiting museums. The results of this study are expected to help museum owners and managers have the right and effective IMC strategy to increase tourist interest in visiting museums. The right IMC strategy will also increase brand heritage and interest in visiting museums.

https://journal.maranatha.edu/index.php/jmm/article/view/10727

https://doi.org/10.28932/jmm.v24i2.10727

Published: May 15, 2025

Artificial Intelligent Opportunities for Creativity and Innovation of Future Radio Translators

Radio broadcasting is an industry where creativity and innovation can be significantly influenced by Artificial Intelligence (AI), which can generate many ideas quickly, help the design process and inspire human creativity. This research aims to acquire factual knowledge revealing the important aspects that arise in Artificial Intelligence (AI). This research uses a qualitative descriptive method with a literature study approach. The findings show that AI can assist in content creation, listener preference analysis, and broadcast schedule optimization. It is important to note that AI cannot replace human wisdom and creativity, but can be used as a tool to enhance and complement human capabilities, making content creation and broadcasting more efficient and successful.

https://jurnal.syntaxtransformation.co.id/index.php/jst/article/view/967

https://doi.org/10.46799/jst.v5i6.967

Vol. 5 No. 6 (2024): Jurnal Syntax Transformation

Published

2024-06-24

Buju Ajar Manajemen Industri Media

 https://ayojatim.com/news-23755-kenapa-media-ini-booming-dan-itu-redup-jawabannya-ada-di-buku-harliantara

The Evolution of Radio Broadcasters' Roles in the Dynamic Digital Media Landscape

 

The advent of the digital era has precipitated substantial challenges and opportunities for radio broadcasters to navigate the evolving digital media landscape. This study undertakes a comprehensive analysis of the evolution of radio broadcasters' roles in response to the intense competition from digital media platforms. Utilising a qualitative research methodology, this study employs a comprehensive approach that incorporates literature review, observational studies, and document analysis. It examines the transformative impact of digital technology on the operational dynamics of radio broadcasters, novel challenges and opportunities they encounter, and strategic measures they employ to maintain relevance and attract listeners. These findings indicate that successful radio broadcasters employ digital technology to extend their reach, cultivate robust listener communities, and facilitate customised listening experiences. These broadcasters have adopted digital platforms including online streaming, podcasts, and social media to interact with their audiences. Concurrently, radio broadcasters are acquiring new competencies in digital content production, data analytics, and multimedia to adapt to evolving media landscapes. Nevertheless, challenges persist, including intensified competition, fragmented audiences, and the need for sustainable digital business models. To thrive in the digital era, radio broadcasters must adopt audience-centric strategies, create unique and engaging content, and innovate continuously. The findings of this study contribute to the theoretical and practical understanding of the evolving roles of radio broadcasters, and provide insights for the future development of the radio broadcasting industry in the digital age.

https://www.pewarta.idsciencecenter.com/index.php/JPI/article/view/190

Convergence in Radio: An Exploration of Terrestrial, Digital, and Multiplatform Broadcasting Ecosystems

 

Abstract

The radio broadcasting ecosystem is a complex system of various components that work together to facilitate the transmission and reception of radio signals. The aim of this research is to understand the ecology of radio broadcasting across three main media categories, namely digital, multi-platform and conventional terrestrial. Qualitative research has been conducted into the use of digital technologies, the Internet and traditional media in radio transmission. The findings show how each component of the ecosystem around radio broadcasting interacts with each other. Radio stations create broadcast content, which is then disseminated through digital, terrestrial and multiplatform channels. A systematic review of the radio broadcasting ecosystem is conducted in this study. This ecosystem faces a number of difficulties, including audience fragmentation, technological advances, and competition from other media platforms. The findings suggest that since radio broadcasting is a dynamic and complex ecosystem, radio stations need to adapt to new technologies.

Keywords: ecosystem, conventional radio, digital radio, multiplatform, Internet, social media

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5222811

Redefining the Broadcast Communication Model: Digital Interactivity and the Shifting Source-Receiver Relationship

The emergence of digital technologies and interactive platforms has led to fundamental changes in the dynamics of broadcast communication, requiring a re-evaluation of conventional models and a transition towards more participatory approaches. This study explores the changing source-receiver relationship in the context of digital interactivity and discusses how digital platforms have changed the traditional broadcast communication model. A systematic literature review was conducted to understand the current knowledge in this area and to identify research gaps. The findings show the growing irrelevance of linear communication models, such as the Shannon-Weaver model, in the digital age. The interactive nature of digital media has transformed passive receivers into active participants and content creators, thus blurring the boundaries between producers and consumers. This study highlights the importance of understanding communication as a networked process, through which information traverses complex social networks. The role of algorithms and personalisation in shaping media experiences is also examined, raising concerns about the fragmentation of public discourse and the creation of echo chambers. This study proposes a new theoretical framework that includes concepts, such as network communication, algorithmic communication, and participatory culture. The findings from this study can inform the design of more effective broadcast communication strategies, guide digital platform developers in creating more transparent and ethical algorithms, and assist policymakers in regulating digital media to ensure fairness and transparency.

Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS)

Big data and Artificial Intelligence (AI) in the public relations sector in Indonesia: A qualitative study on transformation and ethical considerations

 

The emergence of digital technology and artificial intelligence has led to major metamorphosis in public relations in Indonesia. This study explores the potential of media relations management to enhance a company's positive image and reputation in the age of artificial intelligence. It also seeks to consider the ethical implications of using big data and artificial intelligence in the public relations sector. The research method used was a qualitative study with a case study approach. The results of this study show that a strategic approach that prioritises relationships with authentic influencers can lead to long-term success for organisations that partner with influencers. However, practitioners specialising in public relations (PR) should be cautious when considering the challenges related to data privacy and information protection.

https://scienceijsar.com/article/big-data-and-artificial-intelligence-ai-public-relations-sector-indonesia-qualitative-study.

S2 FIKOM UNITOMO

Digital Technology Adaptation in Media Industry Management: A Literature Study

 

In recent years, the media industry has undergone a significant transformation owing to the widespread adoption of digital technologies. This study explored the impact of digital technology adaptation on management practices within the media industry. This study examines extant research on how media organisations respond to the challenges and opportunities presented by digital transformation. This review focuses on changes in business models, consumer behaviour, and the utilisation of digital tools for operational and strategic decision making. Keywords: Digital technology, media industry, management, business models, consumer behavior.

https://techniumscience.com/index.php/technium/article/view/12463

5G and the Future of Radio in Indonesia: A Study of Technological Adoption

 

ABSTRACT

The advent of 5G technology has presented significant opportunities and challenges for the radio industry in Indonesia. This study aimed to analyze the potential benefits and impacts of 5G adoption, identify barriers and challenges in its implementation, and formulate recommendations to maximize opportunities and overcome challenges. This study employed a qualitative approach, utilizing case studies, surveys, interviews, and document analysis. These findings indicate that 5G technology has the potential to enhance broadcast quality, facilitate the development of digital content, and create a more interactive and personalized listener experience. However, the successful adoption of 5G faces several challenges, including infrastructure development, regulatory frameworks, and community readiness. This study emphasizes the imperative for collaborative endeavors among stakeholders, comprising government entities, industry leaders, and the public, to address these challenges in a comprehensive manner. This study also discusses the relevance of technology adoption theories, such as the Diffusion of Innovations (DOI), in understanding the adoption process of 5G in Indonesia's radio industry. The research findings reveal key insights into the perceived benefits, technological readiness, organizational factors, and regulatory environment that influence 5G adoption. The study culminates in the formulation of technical, organizational, and regulatory recommendations designed to facilitate the successful adoption of 5G technology and harness its potential to transform the radio industry in Indonesia.

Keywords: 5G, Radio industry, Indonesia, Technology adoption, Opportunities, Challenges, Interactive content

https://cmpublisher.com/examining-technological-adoption-a-preliminary-study-of-5g-and-the-future-of-radio-in-indonesia/

Transitioning from Analogue to Digital Radio Broadcasting: A Simulcast System Approach in Indonesia

The Indonesian government's initiative to transform digital radio broadcasting has commenced, facilitating the transition from analogue to digital radio transmission via a simulcast system. Comprehensive implementation of these technological changes has the potential to yield optimal digital radio broadcasting ecosystems. A distinguishing attribute of this simulcast system is its capacity to transmit analogue and digital frequencies concurrently. Despite its considerable practical relevance, there is a paucity of systematic knowledge regarding the reasons why analogue and digital radio broadcast simulcast systems must be implemented to maintain pace with the development of broadcasting technology in this digital age. This research contributes to the future of radio broadcasting by exploring the ecosystem factors of a multiplatform simulcast broadcast model. This analysis is grounded in a qualitative examination of the simulcast system (both analogue and digital) within the Internet sector of the broadcast industry. The research identifies several factors: first, terrestrial analogue radio; second, terrestrial digital radio; third, Internet radio and human resources; fourth, analogue and digital simulcast systems; and fourth, Internet multi-social media platforms.

https://www.scopus.com/record/display.uri?eid=2-s2.0-85217555147&origin=resultslist

https://www.scopus.com/record/display.uri?eid=2-s2.0-85217555147&origin=resultslist

https://ecohumanism.co.uk/joe/ecohumanism/article/view/5909

RIWAYAT HIDUP HARLIANTARA

Dr. Drs. Harliantara, M.Si.

Dr Harliantara, Drs., M. Si. is a media practitioner from Bandung, West Java, who is currently devoting himself to the world of education, precisely at the Faculty of Communication Sciences, Dr Soetomo University, Surabaya, East Java. His expertise is in the field of communication and media science. Graduated from the doctoral study programme from Padjadjaran University Bandung in 2014. His current functional position in the world of education is Head Lecturer or in the world of education in Indonesia known as Associate Professor.

Selain mengajar, penulis merupakan praktisi penyiaran di Indonesia. Ilmu penyiaran ia dapatkan di Radio OZ Bandung, Trijaya FM Jakarta, SCFM Surabaya, EBS FM Surabaya, JTV Surabaya, Spacetoon TV Surabaya, Delta FM Surabaya, Hardrock FM Bandung, I-Radio Bandung, New Shinta FM Bandung, Kisi FM Bogor, dan Istara FM Surabaya.

Ia sempat belajar Manajemen Media dan Penyiaran di Amerika Serikat atas undangan USAID di beberapa kota seperti Washinton DC, New York, Kansas City, Columbia Missouri, New Orleans, Berkeley, dan San Francisco pada tahun 1997. Kemudian mewakili Indonesia untuk International Broadcaster Conference di undang oleh Voice of America pada tahun 1998, dan pada tahun 2023 kembali ke US mengikuti International Visitor Leadership Program Digital Economy difasilitasi oleh KEMENKOMINFO RI di Washington DC, Raleigh, dan Boston.

Ia pernah tercatat sebagai Program Manager Terbaik dalam lomba insan radio siaran tingkat nasional yang diselenggerakan oleh Pengurus Pusat PRSSNI pada tahun 1995.  Lahir di Bandung, 28 Desember 1963. Memulai Pendidikan Dasar Negeri I di Pelabuhan Ratu Kabupaten Sukabumi. Melanjutkan pendidikan Menengah di SMPN 21 Bandung, SMAN 8 Bandung, dan merampungkan studi kesarjanaan (S1) di Jurusan Filsafat Dan Sosiologi IKIP Bandung. Studi Magister (S2) dalam Studi Ilmu Komunikasi ia peroleh di Universitas Dr. Soetomo Surabaya, serta Studi Doktoral (S3) dalam kajian Ilmu Komunikasi ia tempuh di Universitas Padjadjaran Bandung. Dilengkapi Diploma Managerial Principles Stamford College Singapura (1990) dan Program DLA (Digital Leadership Academy) – Tsinghua University China (2022).

Ia pernah aktif di berbagai organisasi diantaranya Resimen Mahawarman Universitas Pasundan Bandung, Perhimpunan Mahasiswa Bandung (PMB), Himpunan Praktisi Penyiaran Indonesia Jawa Timur (HPPI), Persatuan Radio Siaran Swasta Nasional Indonesia Jawa Barat dan Bandung serta Jawa Timur. Buku pertamanya berjudul “Radio: Suatu Pengantar Untuk Wacana Dan Praktik Penyiaran”, 2005, diterbitkan oleh Penerbit Bayu Media Malang, Kemudian Buku keduanya adalah “Penyiar It’s Not Just a Talk”, 2007, diterbitkan oleh Penerbit Bayu Media Malang. Buku ketiganya adalah “Think and Learn Radio”, 2011, diterbitkan oleh Harley Prayudha Communication Bandung, dan Buku Keempatnya adalah “Radio Is Sound Only”, 2013, menulis bersama Andy Rustam Munaf yang diterbitkan oleh Broadcastmagz Publisher Jakarta, buku kelima "On Air To Online" , 2017, dan buku keenamnya adalah "Radio: Dulu, Kini dan Nanti" (2021) yang diterbitkan oleh Broadcastmagz Publisher Jakarta., Buku Ajar Pengantar Produksi Siaran Radio (2023) diterbitkan oleh Jakad Media Publishing Surabaya, Buku “Manajemen Industri Media” diterbitkan Deepublish Yogyakarta (2025), dan Buku “Filsafat Ilmu Era Digital” dan Buku “Gaya Hidup dan Budaya Masyarakat Digital” yang diterbitkan oleh Mitra Edukasi Negeri Yogyakarta (2025).

Memulai karier di dunia pendidikan sebagai pengajar di John Robert Powers Indonesia sebagai fasilitator budang komunikasi sejak tahun 1995 dan berakhir tahu 2015. Di lingkungan kampus akademik dimulai sebagai Dosen Luar Biasa di beberapa Perguruan Tinggi seperti Universitas Kristen Petra, Magister Ilmu Komunikasi Universitas Dr. Soetomo Surabaya, PAKT FIKOM Universitas Padjadjaran Bandung, STIKOM Bandung, Magister Manajemen BSI Jakarta. Program Studi Ilmu Komunikasi, Fakultas Komunikasi Dan Bisnis, Universitas Telkom Bandung, serta Universitas Sangga Buana Bandung. Selain mengajar, ia tercatat telah mengisi diberbagai kegiatan pelatihan, forum, dan workshop sebagai pembicara atau nara sumber untuk materi komunikasi dan media serta. Saat ini ia memegang amanah sebagai DEKAN Fakultas Ilmu Komunikasi Universitas Dr. Soetomo Surabaya dan Presiden FDR INDONESIA (Forum Diskusi Radio) serta Anggota Dewan Pengawas Pengurus Daerah PRSSNI Jawa Timur selain Direktur UKW (Uji Kompetensi Wartawan) di Lembaga Unitomo Surabaya untuk Indonesia.